And it's an update on the whole Disney-esque 'happily ever after' thing. It's pretty, has a good cast and has some nice tid-bits of humor here and there.
And oddly, Branagh, the guy who directed films such as 1996's Hamlet, was just the guy to make Cinderella into a watchable film. Slightly padding the huge loss, was the network TNT paid $8 million for cable rights.Sure it's still got some of the dated gooey-ness of the original movie, sure Shrek's impact on savaging the Disney/fairy-tale formula can still be felt years after release, but Cinderella is a beautifully directed and cinematographed and Kenneth Branagh did this? Why do films like this exist in today's industry? Well franchising for one thing, and even though films like this are basically products in Disney's pipeline it CAN be well done given that the movie's got a determined director at the helm. It bombed in France with $2.1 million and was a disaster in Germany with $666,350 and the strongest market was $10.1 million from Japan. Cinderella Man cumed a soft $4.1 million in the UK and $4.5 million in Australia. overhauled the marketing for its overseas release, with less emphasis on the depression era setting and more on the love story between its bankable leads, but the film also did not see commercial success. Cinderella Man stalled out of release with a disappointing $61,649,911 leaving Universal with about $33.8 million after theaters take their percentage of the gross, which did not even cover the domestic P&A costs.īuena Vista Intl.
In late November, after the film was a commercial flop, Universal put the film back in 5 theaters and gave it a heavy awards campaign, which didn’t exactly pay off when it only mustered a supporting actor nomination for Paul Giamatti and editing and makeup.
#Cinderella man movie#
Universal blamed the June release date as the reason for the box office disappointment and questioned whether the film would have played better if positioned as an end of the year award contender - but Russell Crowe’s off screen behavior, who was arrested just days after the movie opened from throwing a phone at a hotel clerk, didn’t help. The film received an A+ cinemascore from audiences and was expected to break out from the positive response, but Cinderella Man declined 46.9% the following weekend to $9,728,955 killing its chances at breaking out. It bowed against The Sisterhood of the Traveling Pants and Lords Of Dogtown and reviews were positive.Ĭinderella Man was booked in 2,812 theaters and came in below expectations at $18,320,205 - placing #4 for the weekend led by holdover Madagascar. Universal also heavily backed the movie with a marketing blitz north of $40 million. Nationwide previews were held the weekend before its release in 761 theaters to 90% capacity to spread word of mouth. The studio positioned the film as a summer counter-programmer for adults and Universal hoped it would have long legs throughout the summer like previous successful adult fare in recent years Seabiscuit and Road To Perdition. Cinderella Man was moved to Maand then pushed to June 3, 2005. Universal originally planned on a Decemrelease as a major awards contender, but Russell Crowe was injured training for the film and production had to be pushed back. Renée Zellweger had a package contract with both Universal and Miramax that landed her a $21 million payday for starring in Cinderella Man and Bridget Jones: The Edge of Reason. Along with commanding large salaries, Russell Crowe, Ron Howard and producer Brian Grazer, all received rich backend participation deals.
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